What UGC actually costs, and what moves the number
Market rates in 2026, why two quotes for the same video differ by 400%, and the line item most brands forget until the week they want to scale spend.
UGC Creator, Salt Lake City
Short-form video that sells without sounding like an ad.
I create UGC for beauty, wellness, and lifestyle brands that people actually want to watch. From the hook to the final frame, I create content designed to hold attention, build desire, and turn viewers into customers.
01Video
Sorted by the aisle it sells in.
Filter by niche
02Where I shoot
The location is already handled.
Every one of these is in the house I live in. A shoot can go from the kitchen to the nursery in an afternoon, so a brand gets a set of genuinely different backdrops without paying for a location or losing a day to scouting one.
04 About
I'm Charlie, a millennial and a toddler mom. Brands hire me when the ad needs to feel like a recommendation rather than a pitch.
Years of modeling and acting taught me how to land a hook in the first two seconds and hold it. I shoot from Salt Lake City, and my husband and my 2.5-year-old can be in frame when a spot calls for family.
I speak English and Korean, so bilingual versions are on the table. And yes, the 95lb golden retriever is available for hire.
- Based in
- Salt Lake City, UT
- Languages
- English, Korean
- Can feature
- Partner, toddler, dog
- Turnaround
- 5 to 7 days, typically
05Services
What you get.
Short-form video ads
Shot and edited for TikTok, Reels, and Shorts. Built around a hook that earns the next three seconds.
- Hook variants
- Raw + edited files
- Vertical 9:16
- Captions burned in
Product photography
Stills shot alongside the video, so your feed and your paid placements look like one campaign.
- Lifestyle sets
- Flat lays
- Retouched
- Multiple crops
Testimonials & reviews
Product reviews that sound unscripted, because the reaction on camera is real.
- Talking head
- Voiceover pass
- B-roll
- Alt endings
Creative direction
For brands that know their product and need someone to find the angle.
- Concept decks
- Shot lists
- Hook testing plan
- Usage guidance
06Writing
Notes from behind the camera.
Creator, agency, or in-house: which one you need
The three ways brands get short-form video made, what each one is genuinely good at, and the volume at which the answer changes.
How to brief a UGC creator, from the person reading it
Most UGC underperforms because of the brief, not the creator. What to specify, what to leave alone, and the five lines that save a revision round.
07Testimonials
What clients said.
Charlie was a pleasure to work with! She provided exactly the type of UGC we were looking for, was prompt in communication, and delivered her content on time. I highly recommend any brand to work with her!
Charlie did an excellent job creating UGC for our Angry Birds Dream Blast campaign! She brought great energy and personality to the concept while delivering polished, high-quality content that felt natural and engaging. Charlie took the concept of using the app for relaxation and ran with it. She was communicative, reliable, and easy to collaborate with from start to finish. We were really happy with the final result and would absolutely recommend Charlie to brands looking for a talented and dependable UGC creator!
It's excellent and I have no edits! Thanks for such quality work: the sound was clear, the product description was perfect and the visuals were excellent from your cute family to the product presentation… finally we are sooo happy with the UGC and I am sure we will work together soon!
I loved working with Charlie on a recent UGC campaign! I love her aesthetic, and I could tell she genuinely cared about all the little details. She followed the brief closely, was incredibly communicative throughout the process, and turned around a revision within hours. She was such a dream to work with, and I'd absolutely work with her again!
Charlie was a pleasure to work with! She was quick to respond, delivered high-quality work, and always sent over any revisions very quickly. I originally found her through TikTok and was immediately impressed by how professional and natural she was on camera. We'd definitely work with her again!
08Booking
Tell me what you're launching.
Send the product, the platform, and the deadline. I'll come back with a concept and a quote, usually within two working days.
